$8 million in ad spendturned into life insurance leads.
IronFlow is not a broker or a data reseller. Since 2021 we have run our own media across Meta, YouTube, native and search, built our own funnels, and sold the leads those campaigns produce directly to the agencies working them.
Deployed in paid media since 2021
Leads generated and delivered
Agencies and IMOs on the buy side
Average time from opt-in to your CRM
Every lead ships with the same record
The fields below are standard on all seven verticals. Vertical-specific data is listed on each lead type further down. Nothing is delivered without a complete record.
- ContactFirst and last name, mobile number, email address, full street address, city, state and ZIP
- DemographicsDate of birth, age, gender, marital status, and household composition where captured
- Coverage intentRequested coverage amount, coverage type, existing policy status and stated reason for the inquiry
- Health snapshotSelf-reported height, weight, tobacco use, and major health conditions on verticals where it affects placement
- Consent recordTrustedForm certificate, one-to-one TCPA consent language naming the buyer, IP address, timestamp and full form-session replay
- Source dataTraffic source, campaign, creative and landing page the lead came from, so you can score by origin
- Verification flagsPhone validation and carrier lookup, duplicate check against 90 days of history, DNC and litigator scrub results
- DeliveryPosted over API into your CRM or dialer, with email and SMS fallback. Exclusive by default; shared and aged available on request
Six stages between the ad and your dialer
Every lead we sell walks the same line. Nothing is bought from an aggregator and relabeled.
Media buying
In-house buyers run vertical-specific campaigns on Meta, YouTube, TikTok, native and Google. We own the ad accounts, so we control volume, geography and cost per lead rather than inheriting someone else's.
Creative testing
Roughly 400 new creatives a quarter. Final expense hooks do not work on annuity prospects, so each vertical gets its own angles, landing pages and offer language, tested weekly.
Compliant capture
One-to-one TCPA consent naming the buyer, TrustedForm certificates on every submission, and full form-session records retained so the origin of any lead can be evidenced.
Verification
Phone validation, carrier lookup, duplicate scrubbing against 90 days of history, litigator and DNC scrub, plus knockouts on age and state licensing before anything ships.
Real-time delivery
Posted straight into your CRM or dialer over API, typically inside a minute of the form being submitted, while the prospect is still on the page.
Closed-loop tuning
You return contact and placement data. We route budget toward the sources producing policies rather than cheap form fills, and review the numbers with you weekly.
Seven verticals, each with its own funnel and its own fields
Volume is available daily in all fifty states. Send your carriers, licensing footprint and target age band and we will build the filter around it.
IUL
Higher-income prospects researching tax-advantaged retirement and cash-value strategies. Longer forms and fewer leads, but materially larger cases.
- Annual household income bracket
- Retirement timeline and existing 401(k) or IRA status
- Monthly premium prospect can commit to
- Tobacco use and general health rating
- Age 30–55, exclusive only
Final expense
Our highest-volume line. Seniors seeking burial and small whole-life coverage, generated on direct-response social and search.
- Coverage amount requested, typically $5k–$25k
- Existing policy in force, yes or no
- Beneficiary intent and household situation
- Major health conditions and tobacco use
- Age 50–85, real-time or aged
Mortgage protection
Homeowners inside the first years of a new mortgage or a refinance, when the coverage conversation is most relevant.
- Homeowner status confirmed on form
- Approximate mortgage balance and monthly payment
- Loan origination or refinance date
- Spouse or co-borrower on the loan
- Property address for records matching
Annuities
Pre-retirees and retirees with investable assets asking about guaranteed income and rollover protection. Asset-qualified before delivery.
- Investable assets bracket, $100k minimum
- Account types held: 401(k), IRA, brokerage, CD
- Retirement date or already retired
- Current advisor relationship, yes or no
- Age 55–75, exclusive only
Trucker
Owner-operators and company drivers who rarely convert on generic life ads. Creative and targeting written specifically for the road.
- Owner-operator or company driver
- CDL class and years driving
- Carrier or fleet where applicable
- Best callback window around route hours
- Coverage amount and dependents
Veteran
Veterans and military families looking at coverage beyond VGLI. Compliance-reviewed language with no implied government affiliation.
- Branch of service and years served
- Discharge status and current VGLI or SGLI coverage
- Spouse and dependent coverage intent
- Service-connected conditions where disclosed
- Exclusive only
Spanish
Spanish-language creative, landing pages and consent copy written natively rather than translated from English. Routed only to agencies with Spanish-speaking agents.
- Language preference flagged on the record
- Final expense, mortgage protection or IUL intent
- Full standard contact and coverage fields in Spanish
- Consent captured in the prospect's language
- Bilingual routing by agent availability
Built on repeat orders
Most of our insurance volume goes to agencies that started with a small test order and now take standing daily allocations. We keep buyer counts deliberately low so the same lead is not being worked by six people.
- Founded2021, New York
- Buy sideIndependent agencies, IMOs, FMOs and call centers
- RetentionMajority of accounts active more than twelve months
- MinimumTest orders start at 25 leads
"We moved our whole final expense budget over after the first month. The difference is that these people actually remember filling out a form."
"The IUL leads are expensive and worth it. Our average case size roughly doubled against what we were buying before."
"Spanish leads were the unlock for us. Nobody else was sending anything written in Spanish to begin with."
"Real-time posting into our dialer, no spreadsheets, no delays. Our contact rate went up on speed alone."
Tell us what you need to close.
Send your states, verticals and daily capacity. We will come back with live availability, pricing and a test order you can run this week.
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