IUL appointments, booked and confirmed.
Indexed Universal Life is a nuanced product. It deserves a nuanced pipeline. Ironflow AI generates IUL-specific intent, qualifies every prospect, and books the appointment directly onto your calendar — so you spend your day writing business, not chasing dials.
Generic life leads don't work on IUL.
When you route term-shopper intent through an IUL pitch, your dial-to-appointment ratio collapses. The prospect never asked about permanent coverage, never considered cash value, and cannot mentally get to yes in the time you have with them.
The math on generic leads for IUL rarely works out — even at a low per-lead cost, the placed premium per hundred dials is often worse than a smaller pipeline of qualified prospects.
Product-specific from the first click.
Every Ironflow IUL lead entered a funnel that named the product, explained the caps-and-floors mechanic in plain language, and asked qualifying questions about income and existing coverage.
By the time you dial, the prospect already understands what IUL is and why they clicked. Your job is to confirm fit and place the policy — not to build the concept from scratch.
What goes into an Ironflow IUL lead.
The prospect saw and engaged with an ad about IUL, tax-free retirement income, or cash value life insurance — not a generic life quote.
IUL economics work in specific age brackets. We filter for them at the form level.
Premium capacity is confirmed before a lead is ever delivered.
TCPA-compliant consent captured and stored with every submission.
Webhook straight to your CRM within seconds of the form submit.
You see the ad, the funnel, and the answers — not just a name and phone.
A record built on one product, done well.
Ironflow AI is a specialist agency. We do not run mortgage funnels, auto quote farms, or generic life quote traffic. Every ad account, funnel, and qualification model in the shop points at one product: Indexed Universal Life. That focus is the record.
Every funnel, ad creative, and qualification question is engineered specifically for Indexed Universal Life intent — never repurposed from generic life or final expense traffic.
Every delivered lead ships with the ad, landing page, and answer set that produced it. No black boxes, no 'trust us' scoring.
A written 72-hour replacement window for disconnected numbers, duplicates, and prospects outside the qualified age or income filter.
Producer count per region is capped in writing. Leads are never resold into unlimited-share pools.
Express written consent, timestamp, IP, user agent, and source URL captured on every submission and available on request.
Real-time webhook or API delivery into the producer's existing stack, with the option for calendar-booked appointments instead of raw leads.
The only metric that matters on IUL is placed premium per delivered appointment. Cost-per-lead is a vanity number. Producers evaluate Ironflow on a rolling basis against that metric, and campaigns that do not meet the bar are rebuilt — not repriced.
Common questions.
What is an IUL lead?+
A prospect who has shown intent for Indexed Universal Life specifically — usually via a product-focused landing page and form — rather than a generic life insurance quote.
Are your leads exclusive?+
Yes. We cap producer count per region and provide clear replacement terms. No unlimited-share races.
What states do you cover?+
We generate leads nationwide across the United States, with campaigns tuned per state where regulation and demographics warrant it.
How fast are leads delivered?+
Real-time via webhook to your CRM — typically within seconds of the form submission.
Do you replace bad leads?+
Yes, under a defined 72-hour replacement window for disconnected numbers, duplicates, and prospects outside the qualified age or income filter.
Do you book the appointment or just deliver a lead?+
Both. Our specialty is booked appointments — a qualified prospect placed directly on the producer's calendar, with confirmation and reminder sequences that lift show rate.
How do you stay TCPA-compliant?+
Every submission captures express written consent with visible disclosure language, timestamp, IP, user agent, and page URL — all retained and available on request.
How is prospect data protected?+
Data is transmitted over TLS, stored in access-controlled systems, and only shared with the producer assigned to that regional cap. We do not resell or syndicate.
What CRMs and dialers do you integrate with?+
Anything that accepts inbound webhook or API — HubSpot, Salesforce, GoHighLevel, Radius, and any custom stack.
What is the minimum commitment?+
No long-term contract. Start on a small weekly volume, evaluate on placed premium, and scale when the math is proven.
Who owns the lead data?+
The producer owns the lead data delivered to them. We retain aggregated performance data to improve targeting; individual prospect records are not resold.
How long has Ironflow been generating IUL leads?+
Ironflow AI was founded in 2024 as an IUL-only specialist agency and has been generating IUL-specific intent since launch.