Playbooks for producers who sell the hard product.
Field-tested writing on Indexed Universal Life, lead quality, and the economics of building a permanent-product practice.
IUL Fundamentals
What Is an IUL — and Why Agents Need Better Leads to Sell It
IUL is a nuanced product. Selling it well requires prospects who already understand the value of tax-advantaged growth.
IULLead QualityProduct Education
May 14, 2026 · 7 min
IUL Fundamentals
IUL vs Whole Life: Which Permanent Policy Actually Fits the Client
Whole Life and IUL solve different problems. Matching the product to the client's cash flow and risk tolerance is what separates a placed policy from a lapsed one.
IULWhole LifeProduct Education
Jun 2, 2026 · 8 min
IUL Fundamentals
The Real Tax Advantages of an IUL — In Plain English
IUL's tax story is powerful but frequently oversold. Getting it precisely right on the first call builds trust that survives the underwriting cycle.
IULTaxesRetirement
Jul 5, 2026 · 6 min