Playbooks for producers who sell the hard product.
Field-tested writing on Indexed Universal Life, lead quality, and the economics of building a permanent-product practice.
IUL Fundamentals
What Is an IUL — and Why Agents Need Better Leads to Sell It
IUL is a nuanced product. Selling it well requires prospects who already understand the value of tax-advantaged growth.
IULLead QualityProduct Education
May 14, 2026 · 7 min
Buying Guides
The IUL Lead Quality Checklist Every Agency Should Use in 2026
A practical scorecard for evaluating IUL lead vendors — from source transparency to age filters to replacement policies.
Lead QualityVendor EvaluationIUL
Apr 2, 2026 · 6 min