Playbooks for producers who sell the hard product.
Field-tested writing on Indexed Universal Life, lead quality, and the economics of building a permanent-product practice.
Buying Guides
IUL Lead Cost Benchmarks for 2026: What You Should Actually Pay
Lead price on the invoice is not the number that matters. Here is the CPA-per-placed-policy math every IUL producer should be running.
PricingBenchmarksUnit Economics
Jun 4, 2026 · 6 min