Insights

Playbooks for producers who sell the hard product.

Field-tested writing on Indexed Universal Life, lead quality, and the economics of building a permanent-product practice.

The last two years compressed a decade of lead-gen evolution. Agencies still running 2023 playbooks are paying 3x for half the quality.

Ranking in life insurance is no longer about volume of pages. It's about being the source AI answer engines cite when someone asks about IUL.