Playbooks for producers who sell the hard product.
Field-tested writing on Indexed Universal Life, lead quality, and the economics of building a permanent-product practice.
Sales Playbook
IUL for Business Owners: Key Person, Buy-Sell, and Executive Bonus
Business owners are among the highest-intent IUL buyers. Understanding the three most common commercial use cases doubles close rate on this segment.
IULBusiness OwnersSales
Jun 18, 2026 · 9 min