Playbooks for producers who sell the hard product.
Field-tested writing on Indexed Universal Life, lead quality, and the economics of building a permanent-product practice.
What Is an IUL — and Why Agents Need Better Leads to Sell It
IUL is a nuanced product. Selling it well requires prospects who already understand the value of tax-advantaged growth.
The IUL Lead Quality Checklist Every Agency Should Use in 2026
A practical scorecard for evaluating IUL lead vendors — from source transparency to age filters to replacement policies.
IUL vs Whole Life: What Your Prospects Actually Ask
A field-level look at the five questions that make or break an IUL sale, and how lead source changes the entire conversation.
IUL Illustrations: What to Show on the First Call (and What to Skip)
The 60-second illustration walk-through that closes more IUL policies than the 20-page deck.
IUL vs Whole Life: Which Permanent Policy Actually Fits the Client
Whole Life and IUL solve different problems. Matching the product to the client's cash flow and risk tolerance is what separates a placed policy from a lapsed one.
IUL for Business Owners: Key Person, Buy-Sell, and Executive Bonus
Business owners are among the highest-intent IUL buyers. Understanding the three most common commercial use cases doubles close rate on this segment.